The U.K.'s Information Commissioner’s Office announced it is investigating more than 400 companies allegedly using people’s personal data to promote online gambling websites. The ICO is demanding the companies explain the ways they use people’s personal details and where they received the information. The ICO also wants to know how many marketing texts they send out. “Companies must comply with the law when using people’s personal information. Not knowing the law or trying to pass the buck to another company in the chain is no excuse,” said ICO Anti-Spam Investigations Manager David Clancy. “The public expect firms to be accountable for how they obtain and use personal data when marketing by phone, email or text. Fail to be accountable and you could be breaking the law, risking ICO enforcement action and the future of your business.”
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